I’m not here to sell you “fashion.”

 

I don’t care about following trends like every other brand.

 

NAWSNOIR was born from my own scars, my own silence, and the parts of life that really messed me up. I didn’t grow up with safety nets, or someone telling me it would all work out. I had to figure it out alone—and the weight of that never left.

 

That’s why the clothes look the way they do—tattered, worn, imperfect. They’re not polished to hide the pain; they wear it openly. But just like us, they’re built to last—heavy, thick, and stronger than anything else out there. The fabric is comfort, but the design is truth. It’s a reminder that scars don’t make us weaker. They make us impossible to break.

 

This brand isn’t about trends or aesthetics. It’s about survival. About taking the things that hurt us, the things no one talks about, and turning them into something you can carry with you—loudly, proudly, unapologetically.

 

I built NAWSNOIR for people like me—for people like you—who’ve been through it, who feel too much, who maybe don’t always have the words. The clothes are the conversation when you can’t find your voice.

If you’re here, you’re part of this. You’re not alone in it anymore.

 

— Cole
Founder, NAWSNOIR